Whether verbal or written, excellent communicators always answer two questions:
1. What is the point?
2. Why does it matter?
Are you an excellent communicator?
I try to be an excellent communicator, and I don’t always succeed.
Sometimes the “point” is just too far outside of accepted norms for others to “get it” easily.
And sometimes it works.
One of the biggest things I regularly try to communicate is that the rate of change is exponentially increasing, and many of the older ways we had of doing things are failing in ways they never did in the past. We need to be willing to change some things that are fundamental to how most people currently view the world, like the idea of using markets to measure value.
And it’s complex.
And we can do far more with cooperation than is possible with competition.