The money system, and the concept of business for profit, is now the single greatest impediment to the delivery of universal abundance, universal freedom and security.
The very concept of money is founded in scarcity, and cannot survive universal abundance – just consider oxygen as the example – arguably the single most valuable commodity to any human being, yet of no monetary value due to its abundance.
It seems clear to me that the most valuable things Richard Branson could do is to devote some of his money to funding a team devoted to the concept of transitioning humanity beyond markets and into a post scarcity state of being.
I would love to be part of that team.
It has been part of my thinking for 40 years.
Getting a terminal cancer diagnosis 5 years ago has given some extra impetus to me.